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HAYLEY FOSTER
As the Global Brand Development Intern I assisted the Sr. Director of Operations & New Partner Process and the Global Brand Development Director of Marketing in creating resources for international partners opening and operating P.F. Chang's around the world.
Marketing Playbook
Created a Marketing Playbook that serves as reference guide, outlining how our international partners can begin to manage their marketing efforts. It will help our partners understand critical P.F. Chang’s marketing pieces prior to opening and will support adherence to our brand standards. Overall this playbook will support the new restaurant opening process.
Invites
Designed 7 invitation templates for partners to use to invite influencers, leaders, etc. to their VIP events and grand opening parties.
Formula 1 Pitch
As the F1 announced their race track to be built on the strip of Las Vegas we saw an opportunity to provide consumers with the F1 event of a lifetime: watch the F1 race outside your window while enjoying elevated food and dining. I created a deck to pitch to consumers looking to rent out the Planet Hollywood Flagship location of P.F. Chang's for this event.
Menus
I had the opportunity to create the Bengaluru India Menus in preparation for their grand opening. The menus needed updating from the U.S. menus as the menu items were different due to cultural differences and icons needed to be added to all menus to align with cultural practices. I was also able to create the beverage cards that will be used behind the bar, the beverage shortcut sheets for a quick reference when mixing drinks, and the garnish sheets as well.
Note: The blue on the menus that is not part of the P.F. Chang's typical brand is marking for the print company to use a gold foil in those places.
Main Menu & Breakfast Menu
Digital Menus
Beverage Cards
Beverage Shortcut Sheets
Garnish Sheet
Social Media Content Calendar
Collaborated with marketers to create a 90 day social media content calendar for our new partners. It covers posts from 30 days prior to opening through the first 60 days of being open. I designed the final calendar to be aligned with the P.F. Chang's brand.
Certificates
Created & designed certificates to recognize the completion of required training for managers across the globe and the training team members for completing a new restaurant opening.
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