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HAYLEY FOSTER
Wrote the copy and worked with graphic designers to create LinkedIn ads, Facebook ads, and Google image & search ads. Also created the lead generation forms attached to LinkedIn, Facebook, and Google ads.
LinkedIn Awareness Ads
These are the first ads created since the partnership of Sourgum Waste and 97th Floor. We conducted AB testing with in the first three ads testing the copy on the same design. The rating ad tested different introductory texts whereas the steps to prepare ad tested different headlines. Within the first two weeks of launching these ads we saw a 40% increase in conversions while decreasing cost with a conversion rate of 15%.
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